INSIGHTS
Notes from the work
Frameworks, analysis, and observations on dental practice profitability. Written for principals who think about their business as a business.
The flywheel principle: why fixing one thing rarely works
It All Begins HHire a marketing agency and you might lift new patients. But the gain often leaks straight back out. Here's why dental practice profit works as a flywheel, not a checklist — and what that means for where you put your effort.ere
Always start with the foundations
Most consultants arrive with a deck on day one. We do something different. Here's why four weeks of structured discovery before any solutions is the single most important discipline in this work.
The 60-70% problem (and why your accountant can't see it)
5 min read
Most independent dental practices operate at 60-70% of their profit potential. The gap doesn't show up in the P&L, because the P&L was never designed to find it. Here's where to look instead.