THE BELIEF
A great clinician deserves a great business. Not just a busy one.
That's what kat-e-list exists for. We help New Zealand owner-operated dental practices close the gap between what they are and what they could be - by working 12 profit levers in disciplined sequence.
More profit. Less stress. Delivering the future you had in mind when you bought the practice.
THE THINGS WE SEE EVERY TIME
Most independent practices operate at 60-70% of their profit potential.
Not because the principal isn’t working hard enough. Because effort isn’t being applied in the right places.
Unrealised annual profit, on a $750K revenue practice operating at industry averages. The gap doesn't show up in the P&L because the P&L was never designed to find it.
The work isn't more - it's different.
12 profit levers. Working them in coordination, not isolation, is where the compounding happens.
Three pushes of 10% become a 45% change in the headline number. Not 30%.
Multiplication, not addition.
Who we work with
kat-e-list is built for a specific kind of practice. If this is you, we should talk.
The practice
Owner-operated. One to four chairs. Annual revenue between $500K and $1.5M. Established and stable, but plateaued, busy without becoming proportionally more profitable.
The principal
A great clinician who has realised they are also running a complex small business, and that the business side has not had the attention the clinical side has. Open to coaching, ready for the work.
The moment
12 months ahead feels like more of the same. Three years ahead are unclear. There is a vision somewhere, and a quiet recognition that getting there requires something different from what got the practice here.
Three step process
DISCOVERY
90 minutes (no cost)
The discovery conversation
A structured ninety-minute conversation about your practice, your vision, and where the gap between the two is widest. No cost. No commitment.
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DIAGNOSTIC
4 weeks (fixed fee)
The diagnostic engagement
Four-week structured assessment across the 12 operational levers. Produces the baseline, the priority levers, and the 12-month roadmap. Whether you continue with us afterwards or not, you leave with a real plan.
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FULL ENGAGEMENT
12 months (retainer + profit share)
The profit programme
12 months of mentored execution. Monthly business reviews, quarterly strategic reviews, full dashboard. Fee structure is a modest retainer plus a share of the profit improvement we help create. We win when you win.
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Built on the work of those who already figured it out.
Eight years inside the dental industry, where we worked with hundreds of practice principals across the country using research to understand what the key levers are that drive practice profitability.
The kat-e-list methodology rests on three intellectual foundations. From Simon Sinek's work on purpose: the discipline of leading with why before how or what. From Jim Collins's research on the leap from good to great: the flywheel principle, the discipline of confronting the brutal facts, and the operational rhythm of a culture of discipline. From Matthew Dixon and Brent Adamson's work on commercial advisory: leading with insight rather than asking what the client wants.
THE THINKING
FREE 12-LEVER SELF-ASSESSMENT
Know where you sit before you book the conversation
A self-scored snapshot of your practice across the 12 profit levers. Five minutes to complete. Tells you where the gaps are and roughly how big the unrealised profit opportunity is in your specific practice. No marketing follow-up unless you ask for it.
We'll email you the PDF immediately. We won't add you to a list. We won't follow up unless you ask us to.Let’s talk
90 minutes is the only commitment that matters at the start.
We'll spend 90 minutes together on your practice. No deck. No pitch. A structured conversation about where you are, where you want to be, and whether there's a fit for what we do.