THE BELIEF
A great dentist deserves a great business. Not just a busy one.
That's what kat-e-list exists for. We help New Zealand owner-operated dental practices work 12 profit levers in a disciplined sequence, turning a good practice into a great business.
Good practices plateau. Great businesses keep climbing.
THE THING WE SEE EVERY TIME
Most independent dental practices operate at 60-70% of their profit potential.
The principal is working hard. The effort just isn’t landing where the profit is.
THE PROFIT GAP
The gap is real money.
RUNS TO A SYSTEM
A great business runs to a system, not to your adrenaline.
Profit is what you measure. Time, options, and a practice that no longer needs you in every room are what the profit is for. A practice can't grow past the one person holding it together. The diagnostic sizes both the money and the hours.
THE COMPOUNDING MATHS
Small gains don’t add. They multiply.
FREE 12-LEVER SELF-ASSESSMENT
Know where you sit before you book the conversation.
A self-scored snapshot of your practice across the 12 profit levers. Five minutes. Tells you where the gaps are and roughly how big the unrealised profit opportunity is in your practice. No follow-up unless you ask for it.
WHO THIS IS FOR
Who we work with
kat-e-list is built for a specific kind of dental practice. If this is you, we should talk.
The practice
Owner-operated, one to four chairs, $500k to $1.5m in revenue. Established and stable, but plateaued, busy without becoming proportionally more profitable.
The principal
A great dentist who has realised they are also running a complex small business, one that has never had the attention the clinical side has. Open to coaching, ready for the work.
The moment
The next 12 months look like the last, same hours, same chair, same ceiling. Three years out is unclear, and the life the practice was meant to fund is still waiting. Getting there takes something different from what got the practice here.
THE ENGAGEMENT
The three-step process
You don’t take on the whole climb at once. Each step earns the next.
THE THINKING
Built on the work of those who already figured it out.
Founded by Jonathan Engle. Eight years as General Manager at Henry Schein One APAC, the company behind EXACT, the software many New Zealand practices run on every day. That seat gives a view most advisors never get: inside the actual numbers of hundreds of practices across New Zealand and Australia.
The kat-e-list methodology rests on three foundations: Sinek on purpose, Collins on the leap from good to great, and Dixon and Adamson on leading with insight.
Let’s talk
90 minutes is the only commitment that matters at the start.
A structured conversation about where you are, where you want to be, and whether we're a fit. No deck, no pitch.